RAY-BAN WAYFARER CAPSULE

Make it stand out

Four men wearing sunglasses and winter coats standing outside a decorated building with a Ray-Ban logo at the top, Christmas greenery, and string lights.

A content capsule inspired by the timeless character of the Ray-Ban Wayfarer.

Warmth, simplicity and real moments expressed through a contemporary visual approach.

Concept

This project began with a simple idea: the Wayfarer has a timeless ease that suits everyone.
It is a frame that feels familiar and classic, naturally blending into the moments we live. Quiet conversations, warm light, shared afternoons, the presence of people we feel comfortable with.

I wanted to reflect that atmosphere in a small content capsule inspired by Ray-Ban’s warm and authentic visual world.
The intention was not to reinvent the Wayfarer but to bring it into scenes where it already belongs, where its simplicity and character feel effortless.

The result is a warm, understated story about connection, everyday beauty and a frame that continues to feel iconic over time.

Objective

A content capsule inspired by the timeless character of the Ray-Ban Wayfarer.
Warmth, simplicity and real moments expressed through a contemporary visual approach.

Role

Concept development
Photography
Editing & color direction
Visual storytelling
Campaign extension

Brand Insight

Ray-Ban’s identity is built on warmth, simplicity and authenticity. The Wayfarer carries a universal appeal that feels both classic and contemporary.
This capsule draws from that foundation, translating it into a soft autumn atmosphere with candid, understated energy.

Campaign Images

Four men with sunglasses posing in front of a Ray-Ban sign, some sitting and some standing outside on a brick sidewalk.
Two young men sitting on a bench outside a store with a Ray-Ban sign, both wearing dark sunglasses and stylish black jackets. One adjusts his sunglasses while the other leans back with hands on his lap. The background shows a window display with vari
Three men wearing black coats and sunglasses are outdoors on a grassy area with autumn leaves and trees in the background. One is holding a smartphone and is crouching, while the other two are standing.
A man with a mustache and dark hair wearing sunglasses, a beige blazer, and a brown sweater, smiling outdoors near a tree, with Christmas lights and decorations in the background.
Four men sitting on a park bench wearing sunglasses, with trees and fallen leaves in the background. The logo for Ray-Ban is in the top left corner.
Three young men standing together outdoors, all wearing black Ray-Ban sunglasses and black coats, smiling at the camera, with a brick wall and greenery in the background.
Two men standing outdoors near a large Christmas tree. Both are wearing sunglasses, with the man on the left dressed in a beige coat, brown sweater, and light-colored pants, and the man on the right in a black blazer, red shirt, and white pants.
Two men standing outside in front of a brick building with greenery, both wearing black coats and sunglasses, engaged in conversation.
Two young men walking outdoors in autumn, one wearing sunglasses and a black coat, the other looking at a smartphone, with trees and fall foliage in the background.
Two men with sunglasses in a park with autumn leaves. One man sits on a bench while the other stands behind him.

Color & Atmosphere

Warm neutrals, soft autumn tones and natural light aligned with Ray-Ban’s timeless visual language.

A multi-panel photo collage featuring men wearing sunglasses and stylish jackets, with warm lighting and urban backgrounds.

Campaign Extensions

Billboard & Story Ad

Four men sitting on a park bench during fall, all wearing sunglasses and casual clothing, with trees and fallen leaves in the background.
Three men in dark coats and sunglasses outdoors in a park with autumn leaves. One man is kneeling in front, two are standing behind.

A warm story about connection, everyday beauty and a frame that never stops feeling iconic.

Empty room with beige tiled floor, wooden double doors, open window with roller shade, built-in wooden shelves, and detailed crown molding on ceiling.
Living room with a beige sofa in the foreground, a round wooden dining table with six chairs, a vase with yellow flowers on the table, a large potted tree, a sideboard with a lamp, a decorative ceiling centerpiece, light-colored drapes, and ornate crown molding.
A woman with light skin and blonde hair holding a bottle of Loewe Calma Eau de Parfum close to her face outdoors.
Four young men in athletic wear standing and sitting against a plain beige wall, preparing for or resting after a race, with race bibs on their shirts.

Loewe CALMA

TENZ Performance Club

Argensola 19

MGL 12