TENZ Performance Club

Work. Build. Become.

Five men in athletic clothing and race bibs talking and smiling near a plain beige wall with graffiti that says 'I ♥ data'

A visual capsule created for TENZ Performance Club, a community built around discipline, delayed gratification and peak performance.

This project captures their first race as a team, showcasing identity, belonging and the start of a movement.

Concept

TENZ is built on a simple but demanding idea: results come later, after consistent work, discipline and the choice to take the hard path on purpose. The brand celebrates delayed gratification as a philosophy of life, using sport as the place where that mindset is trained.

For this project, the goal was to visually narrate the team’s first race as a community.
Through clean composition, warm energy and performance-focused imagery, the content reflects what TENZ stands for: effort, unity and the satisfaction that comes from earning every step.

This capsule documents the beginning of a club that trains and competes together and builds its identity through everyday discipline.

Objective

Document and create visual content for the first public appearance of TENZ Performance Club.
Show the identity of the brand through movement, teamwork and the debut of their kit, highlighting community, endurance and the philosophy of delayed gratification.

Role

Content creation
Photography
Editing and color direction
Visual storytelling
Brand alignment and narrative support

Brand Insight

TENZ is built around the idea of delayed gratification: choosing discipline over comfort, consistency over immediacy and hard work over shortcuts. Its personality is rooted in the Hero archetype, defined by perseverance, resilience and a constant search for peak performance.

The visual language reflects intensity, community and purpose.
Every image is meant to feel earned, not staged.

Person sitting on a bench holding a dark brown bag with white text, wearing a black watch and black athletic shorts with white stripes, with part of a white chair and beige carpet visible.
Four men wearing matching dark TENZ shirts and black shorts, standing and sitting against a gray wall, preparing for a race with race bibs visible.
A person kneeling with their hands and forehead pressed against a concrete wall in an indoor or outdoor space with tiled pavement.
Four men in athletic wear are waiting against a plain wall, with one sitting and the others standing, some with their backs turned or resting their heads.
Five men in athletic clothing standing against a plain concrete wall, some are sitting while others are standing, with race bibs pinned to their shirts.
Two men in athletic clothing stretching on city stairs. One man is bending forward, touching his toes, while the other man is standing on one leg and holding his ankle behind him.
Group of five men in athletic wear taking a break after running, standing on a city street in front of stairs and a red trash bin.
Five men in matching dark purple t-shirts and black shorts participating in a running event, walking away from a staircase in an urban setting with modern buildings.

A story about discipline, community and the power of choosing the hard path in order to become something greater.

Empty room with ornate ceiling molding, wooden double doors, and a large window with stone trim.
An interior view of a dining area with a round wooden table, six chairs, a large potted plant, a sideboard with a lamp, and a ceiling light fixture in a well-lit room with beige walls and wooden flooring.

MGL 12

Argensola 19

Three men wearing black sunglasses and black coats in a park with autumn leaves and trees in the background.
A woman holding a bottle of LOEWE Calma Eau de Parfum, with sunlight illuminating her face, outdoors.

Ray-Ban Wayfarer Capsule

Loewe CALMA